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Inflation Cools, but Purchasing Power Remains Under Pressure

Inflation Cools, but Purchasing Power Remains Under Pressure

Inflation Cools, but Purchasing Power Remains Under Pressure

The latest inflation data offered a relatively encouraging signal for the economy, with both headline and core inflation easing in July. However, beneath the headline numbers, consumers continue to face pressure from elevated living, energy, and travel costs — factors that could influence commercial real estate performance through the remainder of the year.

The Consumer Price Index increased 3.4% year-over-year in July, while core CPI, which excludes food and energy, rose 2.5%. Both readings declined slightly from June and came in largely in line with expectations.

For commercial real estate investors, moderating inflation is constructive, particularly as the Federal Reserve evaluates its next move on interest rates. At the same time, weakening purchasing power and uneven consumer demand remain important trends to watch.

Inflation Gives the Fed Some Breathing Room

July’s inflation report, combined with softer employment data, could reduce some of the immediate pressure on the Federal Reserve to raise interest rates.

That would be a positive development for commercial real estate, where elevated borrowing costs have continued to influence transaction volume, refinancing activity, and property valuations.

The outlook, however, remains far from settled. Renewed hostilities in the Persian Gulf have pushed energy and transportation costs higher, and the full effect may not yet have worked its way through the economy. Policymakers will also receive another round of inflation and employment data before the Fed’s September meeting.

For investors, the direction of interest rates remains one of the most important variables heading into the fall.

Slower Rent Growth Is Helping Contain Inflation

Housing costs remain a major component of core inflation, but apartment rent growth has continued to moderate.

Apartment rents increased 1.3% year-over-year in June, compared with 2.1% growth a year earlier. Because market rents often move ahead of the shelter component measured in CPI, slower apartment rent growth could help keep broader housing inflation contained in the months ahead.

For multifamily owners, the trend presents a tradeoff. Moderating rent growth may contribute to a healthier inflation picture and potentially a more favorable interest-rate environment, but it also places greater importance on property-level operations and realistic rent-growth assumptions.

Meanwhile, consumers are not necessarily feeling significant relief. Real average hourly earnings declined 0.1% from July 2025 to July 2026, indicating that purchasing power remains under pressure.

Consumer Pressure Could Affect Retail and Hospitality

Higher everyday costs could become increasingly important for consumer-focused real estate.

Grocery prices rose 2.7% year-over-year in July, while restaurant prices increased 3.4%. Consumers have continued to spend in discretionary categories, but weaker real wage growth raises questions about how long that resilience can continue.

Retail fundamentals remain relatively healthy, with vacancy still below its historical average. However, demand for space has been less consistent, with net space relinquishment occurring in three of the past six quarters.

Hospitality faces another challenge: the rising cost of travel.

Energy prices were 24.7% higher year-over-year in July, while airfares increased 25.5%. At the same time, the leisure and hospitality sector lost 40,000 jobs nationally last month, while hotel occupancy softened in June.

If transportation costs remain elevated and household budgets become tighter, discretionary travel could lose momentum through the end of the year.

What This Means for Commercial Real Estate

July’s inflation report is generally positive for commercial real estate. Inflation moderated, the labor market softened, and there appears to be less immediate pressure on the Federal Reserve to raise rates.

But the underlying picture remains more nuanced.

Consumers continue to face elevated costs, real wage growth is weak, and higher energy prices could create another source of inflationary pressure. Those conditions could increasingly affect retail spending, travel demand, and the ability of households to absorb higher housing costs.

For multifamily owners and investors in particular, the combination of slower rent growth and a potentially improving interest-rate environment makes disciplined underwriting increasingly important. Well-located properties with durable demand, operational upside, and sound fundamentals should remain better positioned as the market adjusts.

The next round of inflation and employment data will provide greater clarity ahead of the Federal Reserve’s September meeting — and could help shape the direction of commercial real estate activity heading into the final months of 2026.

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